Marketing Built Around the Product
Product-focused content for tech and hardware brands.
Meet Joshua
My background sits between creative production and marketing execution. I help brands communicate what a product does, why it exists, and where it fits, through clear messaging, thoughtful storytelling, and production that holds up across brand and creator channels.
I’ve collaborated with teams at Moza Racing, Elgato, MSI, AMD, and others, supporting everything from product communication and marketing content to launch assets and community-facing initiatives. Some projects are lean and focused. Others involve full crews, timelines, and coordination. The approach stays the same: start with the product, build clarity, and execute with intention.
Moza FSR2
Product Launch film
Cinematic launch film created to introduce the Moza FSR2, combining narrative-driven visuals, precise editing, and product-focused storytelling to support brand communication around release.
Moza ESX
Xbox-Licensed short form video
Short-form product content produced for an Xbox-licensed steering wheel, created within Xbox licensing guidelines and approval workflows, while delivering clear, brand-aligned product communication.
MOZA RACING - BRAND LAUNCH PRODUCTION
Led end-to-end production supporting Moza Racing’s annual product roadmap announcement, aligning creative execution with brand communication goals.
CREATOR PROGRAM COMMUNICATION
Moza Racing - Creator Program Announcements
Developed and delivered official on-camera announcements for Moza Racing’s Creator Program and community initiatives, ensuring messaging aligned with brand positioning while remaining clear and accessible to creators.
Official Elgato Marketing Content
Produced official product photography and tutorial-driven video content in collaboration with Elgato’s marketing team, supporting product pages, launch materials, and ongoing brand communication.
Brand Photography — Marketing Assets
Product photography produced for official marketing use, including product pages, launch materials, and brand-facing assets.
Creator-Led Product Communication (Selected Examples)
Additional creator-led examples demonstrating on-camera product communication, pacing, and clarity outside of official brand deliverables.
Product Storytelling Built for Brands
I work with brands to translate products into clear, compelling visual communication. From concept to execution, my focus is on clarity, production quality, and content that holds up across brand and creator channels.
If you’re exploring product marketing, launches, or ongoing content support, I’m happy to connect.